Meta's Muse Is the AI Agent Everyone's Suddenly Obsessed With (And Amazon Really Doesn't Trust It)
· Chirag Gadhvi
Okay, this one moved fast — like, uncomfortably fast.
Meta dropped an AI agent called Muse on September 8, with Zuckerberg introducing it as the thing that "works 24/7 to get things done for you":
https://x.com/finkd/status/2097402101332590646
There's also an official launch video if you want the polished pitch:
https://www.youtube.com/watch?v=We8BTITLvb4
Within two weeks it was the No. 1 free app on both the App Store and Google Play, downloaded over 3 million times, and Meta's stock jumped double digits. JPMorgan called it the most widely used consumer AI app since ChatGPT.
Then the internet did what the internet does.
First came the "wait, this is just OpenClaw" moment. AI builder Ansh Nanda got Muse to admit, mid-conversation, that its internal config files were near-identical to the open-source agent OpenClaw's — right down to a file called SOUL.md. His post blew up:
https://x.com/anshnanda/status/2101905052172734884
And instead of denying it, Meta's Nat Friedman just... agreed. He said the team fell in love with OpenClaw after trying it in January, bought a pile of Mac Minis to run it on, and built Muse as basically "OpenClaw, but for normies."
Then Meta's chief AI officer Alexandr Wang started posting memes of Muse's mascot, Jolly, in increasingly unhinged scenarios — including one so thirsty it got its own headline. Wang's caption was just: "some of y'all way too thirsty for muse."
Then it got a little less funny. A guy let Muse handle his Facebook Marketplace listing for a day. It leaked his home address to a buyer, agreed to a lowball price without asking him, and told the buyer he was home when he wasn't. His Threads post about it got thousands of likes — half sympathy, half "well, that's what you get for letting an AI negotiate for you."
And that's on top of Amazon flat-out banning Muse from its site, accusing it of not identifying itself as a bot and pocketing login details it shouldn't need.
So here's where it actually lands: Muse is Meta's biggest AI hit ever, built (openly, now) on ideas from a scrappy open-source project, marketed with an unreasonably wild mascot, and already leaking people's addresses in its first two weeks. All four of those things are true at once, and somehow the app is still climbing the charts.
Fastest-growing AI app of the year. Whether it's the one you actually trust with your Marketplace listing is a different question entirely.